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Use of one or more of these services does not guarantee selection for peer review, manuscript acceptance, or preference for publication in any APA journal. In , Steve Jobs bought this division and turned it into an independent company.
Leading a company of this size, with several employees, and still achieving great results, requires enormous responsibility and leadership. That is why we will understand from now on that a creative company is made by the whole team committed to incredible ideas, constant feedback, and an environment favorable to creativity.
That moment, the managers realized the importance of building a good team and brought the whole company together seven days a week to change and improve the work. The result? Toy Story 2 not only corrected its course but surpassed the first movie in quality and revenue. Ed Catmull says that when you have a good idea and give it to a bad team, they will ruin the idea.
So, always give more preference to people than to ideas, because creative people create good ideas, but good ideas can be destroyed by bad teams. We have already talked about the importance of having an incredible team, but one of the main steps to having a high-performance group is to stimulate feedback. At Pixar, they worked with an extremely open feedback system.
A key factor was that, although feedbacks were given by the great leaders, the team had the responsibility for accepting them or not. It is up to the director of the film, then, to analyze this feedback and develop a solution. Ed Catmull points out that during his experience as president of Pixar and especially with the history of the problems with Toy Story 2, he learned to trust the process. So, Pixar has a lean process, where feedbacks have become part of it.
These faster cycles make it easier to fix these problems. To be a creative company, the stimuli need to be constant and everywhere. Imagine yourself working in a gray, dark place that does not encourage communication between people. Now imagine yourself in a clear, comfortable environment, where people exchange ideas and can let their imagination run wild. Which of these two places will stimulate more creativity? Pixar thought about it and created a happy and colorful environment, where people like to be, and that contributes to new ideas.
Ed Catmull says that, at Pixar, all employees have the autonomy to give ideas.
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